The simplest form of online dating are personals ads.
The entry point to online dating is totally free personals service which is an internet version of a newspaper 'lonely hearts' column improved by the use of photographs. The only differene is that this is however a totally free personals service. One needs to read all the ads and use 'intuition' to decide. Although they seem to be simple personals ads , one usually needs to make a big effort and to spend a fair amount of time messaging to find out whether the person in question might be a suitable match. Further expenditure in time and money involves travelling which can be extensive. With this type of free personals ads there is nothing to prevent casual users from browsing all the photographs on show. In the past few years most start-up internet online dating and dating direct agencies provided this kind of online dating service to start with. Some of them later progressed and became more sophisticated. These types of internet dating sites are usually linked to some additional paid for service or to a major advertising company. Their main attraction is chiefly in their simplicity when compared to more sophisticated online dating or professional matchmakers introductions service. | 
