| The overwhelming quantity of online dating agencies in UK.
There is a growing number of online dating agencies one can find on the internet even without specifically looking. The growth in online dating seems to reflect an increasing demand for attractive, hi-tech internet dating services. Let's see what in the first place single people find attractive in online dating, and which kind of people consider online dating. Then let's have a look at online dating in general, try to categorise online dating agencies, see how dating agencies operate, and investigate and evaluate the various services available. There is also a well established tradition in matchmaking, so let's see what the internet has learned from it and how dating matchmaking personality works. At the end of this section we shall investigate what are the advantages and disadvantages of online dating, what profile information is required and how it is used, and how to make the best use of internet online dating and direct dating. Also we shall point out how, in principle, one can reduce one's chances of meeting an internet liar and cheat. | 
